The sales of this collection will go towards H&M's All For Children Initiative, that benefits UNICEF programmes to improve the lives of children.
What I love about this collection is that from the offset the basis of the collection is that of "dress up", but not dress up as you may know it, but playful wearable pieces with elements of fun designed into every stitch!
I also love this pretty powder pink dress from the collection! You could toughen this up with a great pair of black patent Dr. Martens!
Have a look at the video that shows off the clothing perfectly!
The fact that it is produced in collaboration with UNICEF with fun wearable pieces I think is great, as hopefully from the money raised it might give children in less fortunate situations a hope of fun themselves!
In UK stores from 18th October! Remember save the date! WOWZERS!!!!!